Who are we ?

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A responsive team at your service, based in France

		Yann Creator Products designer Your chosen intermediary --- A passionate !
		Jean-Luc Yann's partner Logistics site manager --- The support who made this adventure possible
		Odile Operations management Logistics expert --- An iron hand in a velvet glove, and the global outlook
		Laurence Quality supervisor Order picker --- Involved and positive, a sharp eye
		Fanny Order picker Other transverse responsabilities --- A reinforcement arrival, much appreciated, polyvalent

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The origin

Originally, a watch ...

Quite by chance, Yann had one day a Rolex Explorer in hands.

Although not tempted by the brand, it was for him an electroshock of simplicity and evidence !

Then the purchase of a vintage Submariner came, reference 5513.

And the discovery of the must-have NATO strap ...

Next is driven by the desire to share his passion.

Yann created Esprit NATO in 2012. As the name suggests, the idea is to propose interchangeable watch straps, so as to change one's strap rather than one's watch.

Esprit NATO is today a well-known website by collectors and watch lovers. The offer is complete and constantly developing. It is a place for sharing where it is good to hang out and to succumb to the temptation ...

Always driven by passion, sneakers lover, Yann has launched in 2022 a brand of laces for sneakers : lace4sneakers®

It is the beginning of a new story, 10 years after, with the same idea to rediscover and to enhance an object thanks to new colors and materials.

Here is the link of the brand website if it echoes for you : lace4sneakers.com

The desire of creating and progressing in the watch world remains intact.

We are always working on new projects ...

And we will continue to develop our offer, to guide you in your choices and to vibrate with you.